Scoota acquires wayve’s technology

London, August 16th 2017

It is with great pleasure that Scoota announces that it has acquired the creative technology of the wayve business. Wayve was a leading provider of dynamic rich online creative; the technology manages creative delivery of rich media content in a sophisticated, data-optimised manner that makes scaling creative effortless.

James Booth, Founder & CEO of Scoota said: “I have been a fan of what Jamie and the team built since Jamie first shared his vision with me some years ago. Bringing wayve’s technology into Scoota will give our clients a much broader opportunity for delivering the most effective brand-safe creative solutions available. We are looking forward to adding it to the Scoota suite of products.”

Jamie Evans-Parker will be taking up a new role within Scoota to focus on optimising the wayve’s technology with Scoota’s existing product range and helping bringing this to market. He added: “I’m excited by the opportunity to bring wayve’s technology into Scoota. There’s a real synergy around the importance of creativity; combining wayve’s cutting-edge technology with Scoota’s groundbreaking programmatic delivery solutions is going to be hugely compelling.”

Scoota is the market leader for automated, brand-safe online branding. Its patent-pending Sentinel solution solves many of the established challenges of scaling cross-device rich media programmatically. At the heart of its offering is the Agatha anomaly detection system which ensures brand safety at scale. The Scoota Fluid technology delivers highly scalable dynamic creative delivery.