Scoota heads to Rome for Festival of Media Global!

Scoota headed to Rome this month after being selected to take part in the EMERGE pitch competition – the Festival of Media Global’s showcase of the world’s most exciting ad tech start-ups.

Bringing together some of the most interesting and innovative tech businesses globally – originating from as far afield as Canada as well as from the more traditional tech hubs of California, Tel Aviv and London, the EMERGE shortlist of companies, including Scoota, presented to the world’s biggest brands and agencies on the cutting-edge of technological change.

Converging on the historic Italian city, the global festival attracted some awesome speakers including the Head of Marketing for AirBnB, YouTuber Hussain Manawer and Steve Golin, producer of The Revenant- as well as Scoota’s Tech CEO Steve Filler, who spoke to a packed audience about how Scoota are using smart, interesting creative online experiences to grab users’ attention and create a value exchange – “our core proposition is to find a way to combine creativity and programmatic to kill bad advertising”.